When using a public comps analysis, should I place a discount to the valuation multiples before I apply the multiples to a pure cash flow business without tangible assets?

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When using a public comps analysis, should I place a discount to the valuation multiples before I apply the multiples to a pure cash flow business without tangible assets?

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Depends on the multiple. If it is a book value multiple, the answer depends on what you define as comparables and whether they have the same issue with intangible assets. If it is an earnings multiple, the answer is no.

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