In our business class we are looking at roles in marketing society each of us got a role to look at and describe how it associate with marketing. I got THE AVAILABILITY OF PRODUCT VARIANT but i do not understand what are product variants i need help!!!!
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products can be classified into new product or new offering....
when a product is released into the market with add on features to an already existing product; it becomes a product variant.(
if a product with entirely new features is developed it becomes a new product.
if the already existing product is delivered with new intangibles it is called new offering.ex:coke offering a limited edition cans for football world cup.(the product is same but with new intangibles)
offering is a super set and new product is a subset.