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I don't understand, this question entirely depends on who you r trying to persuade, it could be both.
It depends on who you relate to more, an older person might be interested in something like life insurance, a person around 30 years old to 55 might be easier to relate to, between me and you, because they are closer to our age, and like mostly the same stuff we do.
I kind of think older people are more lonely than what we are and they probably like the attention and charm of flattering toward something like their cooking. I was just wondering because it is almost Christmas time and I kind of want to make sales.