Select the more effective sentence.
The girl, who was neither ugly nor beautiful, might be the most appropriate choice for new beauty campaign,Pump My Hair.
Pump My Hairwill seek the common girl in its beauty campaign.
Stacey Warren - Expert brainly.com
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Hmm... this is a tough question because it really can depend on what they mean by "effective." If they mean effective by giving the message in the fastest, most concise way, then the second sentence... If effective means the sentence that is most detailed but sentence structure isn't great, the first choice would be right. I cannot tell you what exactly they mean by effective so you can use your own judgement based on what I just said.