1.jack leblanc, an mba student at the niversity of wisconsin at madison, recently purchased a small ice cream and frozen yogurt business close to campus to help pay his way through the program. even though wisconsin has cold winters, ice cream and frozen yogurt generally sell well year-round. after two months of operation, it became clear why the previous owners had sold the business: even though it seemed to be ideally located, sales were extremely disappointing. jack decided to apply some of the things he had learned in his mba marketing research class to his business. the first thing he sho
Phase IV: Post-Marketing Surveillance Studies
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