If a commercial uses a famous person can we call that an archetype? Or what literary device can be used to describe that if we're looking at a commercial like a text?
Stacey Warren - Expert brainly.com
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The concept of an archetype /ˈɑrkɪtaɪp/ is found in areas relating to behavior, modern psychological theory, and literary analysis. An archetype can be:
a statement, pattern of behavior, or prototype which other statements, patterns of behavior, and objects copy or emulate;
a Platonic philosophical idea referring to pure forms which embody the fundamental characteristics of a thing;
a collectively-inherited unconscious idea, pattern of thought, image, etc., that is universally present in individual psyches, as in Jungian psychology;
or a constantly recurring symbol or motif in literature, painting, or mythology (this usage of the term draws from both comparative anthropology and Jungian archetypal theory).
In the first sense, many more informal terms are frequently used instead, such as "standard example" or "basic example", and the longer form "archetypal example" is also found. In mathematics, an archetype is often called a "canonical example".
Oh, I see. So it would have to be someone extremely well-known in history for it to work as a archetype? But it's mostly for symbols.
well as you read there. It could be any of those. And it could be someone or something.