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Paraphrase the claim Michelle Obama is making in these remarks from the PHA Building a Healthier Future Summit: And remember, when we talk about giving parents better information, we're not just talking about obvious things like food labels. We're also talking about the more subtle messages that shape our decisions every day. Whether, for example, restaurant menus feature mouthwatering pictures of healthy or unhealthy items. Whether a product is shelved right at eye level or lower to the ground, where you have to bend over and reach it, and if you're bending over, you're not going to get it. (Laughter.) Whether the produce aisle is the first aisle to greet you when you enter the store, or the last aisle you pass on your way out when you're already running late to get home for the babysitter. I mean, that is all a part of the information landscape that shapes our choices every day. And going forward, we all need to make sure that these strategies are part of our efforts to improve the health of families in this country. We all need to focus on that.