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  • one year ago

Business Technology Help!! 1. The owner of Billy Joe's BBQ is looking at his advertising, sales promotion, & publicity programs. He is reviewing the company's ______ mix. A) marketing B) consumer information C) publicity D) promotional 2. George is scanning new business listings looking for new customers. George is involved in the _______ step in the personal selling process. A) qualifying B) presenting C) prospecting D) approaching

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  1. anonymous
    • one year ago
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    3. A _________ is a product marketed as a bundle of value-adding attributes, including reasonable cost. A) convenience good B) feature C) value package D) specialty good 4. Consumer products such as furniture and appliances are typically distributed using _______ distribution. A) selective B) exclusive C) intensive D) network 5. Companies use _______ to determine the quantity of a product that must be sold before the seller makes a profit. A) marginal analysis B) break-even analysis C) econmic order quantity analysis D) penetration pricing

  2. Casadie1004
    • one year ago
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