AlexanderPhantomhive
  • AlexanderPhantomhive
FASHION DESIGN QUESTION Sales of a sweater launched during the end of the fall season has picked up a few weeks into the winter. The garment is in which stage of the fashion life cycle? a) the obsolescence stage b) the rise stage c) the decline stage d) the peak stage
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jamiebookeater
  • jamiebookeater
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AlexanderPhantomhive
  • AlexanderPhantomhive
Here is the textbook content: The Fashion Life Cycle The fashion life cycle is comprised of five stages: introduction, rise, peak, decline, and rejection or obsolescence. Each of these stages represents the customers' response to the garment. Introduction In this stage, a new style is introduced in the market, usually by a designer. The designer is given a free rein over resources and creativity with strong financial support, resulting in increased production costs. The style is usually produced in a limited quantity, making the garment expensive and affordable only to an exclusive customer base of celebrities and rich people. In the introductory phase, the style may not be accepted by everyone; it might appeal only to people looking for new or fresh fashion trends. Rise/Increase After being introduced, the garment begins gaining momentum. The garment eventually gains popularity when the affluent are seen wearing it or it is promoted in a consumer magazine. A newly introduced garment endorsed by a celebrity will find acceptance from people who admire the celebrity. Also, the garment may become popular among the masses through commercials and advertising campaigns. Often, a garment gains popularity through adaptations. A designer may sell a garment to a manufacturer, who will produce the garment on a larger scale and sell it at lower prices. Alternatively, the designer may replicate the garment with a cheaper material or with less detailing, depending on customer needs. The new version of the garment is sold at a relatively cheaper price, which gives the general public a chance to own it. As a result, the garment gains popularity and sales rise in this phase, which is known as the rise/increase phase of the fashion life cycle. PeakA garment is said to enter the peak phase when you see it being worn by the masses or fashion followers among the masses. Due to the increase in demand, manufacturers resort to mass production of the garment. Along with mass production, manufacturers also produce different variations of the garment to capitalize on the garment's popularity. The style is the same, but the garment is now available at different outlets in variations at different price ranges. DeclineAfter being in the market for a while, the popularity of the garment begins to decline and the garment is now available as cheap imitations or knockoffs. The customer may wear the garment but may not be willing to buy at full price. At this stage, retailers sell the garment below the stated maximum retail price (MRP) by offering discounts or markdowns. The garment is available in abundance, but consumers no longer find it as desirable as when it was launched. Consequently, sales drop, marking the decline phase of the garment. Obsolescence/RejectionWith a decline in its popularity and sales, the garment slowly goes out of fashion. Due to the decline in sales and customer demand, the garment is heavily marked down. Sometimes, to clear the inventory, retailers sell a garment below its MRP. People reject the garment because they move on to newer fashions introduced on the market. The Applicability of the Fashion Life Cycle Understanding the fashion life cycle is essential for fashion professionals. All garments introduced in the market follow the same life cycle, although the duration of the cycle may differ. It is necessary to know the fashion life cycle of a garment to effectively price the garment. A garment is priced based on the stage of the fashion life cycle it is in. A newly introduced garment is priced keeping in mind the garment's cost of production and exclusivity. A garment that is in the peak stage of the fashion life cycle is available at different prices. Manufacturers decide the production volume based on a garment's fashion life cycle stage. They create cheaper variations of the garment in the decline stage of the fashion life cycle. The introduction of variations of a garment in the market also gives you an indication of whether the garment is being accepted or rejected. For example, a department store typically has different variations of a dress on sale in the rise or peak stage of the dress, not during the decline stage when it is losing its popularity. Key Influences on the Fashion Life Cycle The fashion life cycle and sales of a garment are affected by various factors, including social factors, the economy, and the season. Social FactorsFashion trends often receive a boost due to people who can afford to spend on high-end garments. The affluent class plays an instrumental role in the popularity and sales of a garment during its introductory phase. EconomyFashion trends are more easily sustained in a country with a properous and stable economy, because its people have more money to spend on fashion than people who live in a country with a poor or an unstable economy. easons Clothing styles change with the seasons. The fashion industry’s year is split into two main seasons—spring–summer and autumn–winter. It is further divided into four subseasons—spring, summer, autumn, and winter. The life cycle of a garment is linked to the season. With the coming of a new season, new garments suited for the season are introduced. The demand for the garments rises, peaks, and eventually drops with the coming of the next season. As the seasons change, the fashion from one season becomes obsolete in the next because the garments from the older season are no longer in demand. For example, sales of knitted jackets, pullovers, and woolen garments decline as spring sets in. Summary Every garment designed by the fashion industry goes through these five stages of the fashion life cycle: introduction, rise, peak, decline, and obsolescence. Understanding the fashion life cycle is important from a commercial perspective because garments are priced according to their stage in this cycle. Other commercial decisions such as creating variations of the garment are also based on the garment’s current stage in the fashion life cycle. The fashion life cycle is influenced by multiple socioeconomic factors and the seasons. These factors may affect the duration of the stages in the fashion life cycle as well as sales of a garment.
anonymous
  • anonymous
why did you tag me? ._.
AlexanderPhantomhive
  • AlexanderPhantomhive
your reliable

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anonymous
  • anonymous
I don't do this kinda stuff XD
AlexanderPhantomhive
  • AlexanderPhantomhive
could you tag someone who might be able to help?
anonymous
  • anonymous
i don't know anyone sorry
AlexanderPhantomhive
  • AlexanderPhantomhive
okay
americansniper12
  • americansniper12
its d
AlexanderPhantomhive
  • AlexanderPhantomhive
wrong.
AlexanderPhantomhive
  • AlexanderPhantomhive
here is another question
AlexanderPhantomhive
  • AlexanderPhantomhive
A recently launched line of baby clothing is gaining popularity among a large mass of the population. In which stage of fashion life cycle is the garment? a) the introductory stage b) the decline stage c) the rise stage d) the peak stage
AlexanderPhantomhive
  • AlexanderPhantomhive
i will medal if given the right answer. i fan everyone who watches it
AlexanderPhantomhive
  • AlexanderPhantomhive
The Fashion Life Cycle The fashion life cycle is comprised of five stages: introduction, rise, peak, decline, and rejection or obsolescence. Each of these stages represents the customers' response to the garment. Introduction In this stage, a new style is introduced in the market, usually by a designer. The designer is given a free rein over resources and creativity with strong financial support, resulting in increased production costs. The style is usually produced in a limited quantity, making the garment expensive and affordable only to an exclusive customer base of celebrities and rich people. In the introductory phase, the style may not be accepted by everyone; it might appeal only to people looking for new or fresh fashion trends. Rise/Increase After being introduced, the garment begins gaining momentum. The garment eventually gains popularity when the affluent are seen wearing it or it is promoted in a consumer magazine. A newly introduced garment endorsed by a celebrity will find acceptance from people who admire the celebrity. Also, the garment may become popular among the masses through commercials and advertising campaigns. Often, a garment gains popularity through adaptations. A designer may sell a garment to a manufacturer, who will produce the garment on a larger scale and sell it at lower prices. Alternatively, the designer may replicate the garment with a cheaper material or with less detailing, depending on customer needs. The new version of the garment is sold at a relatively cheaper price, which gives the general public a chance to own it. As a result, the garment gains popularity and sales rise in this phase, which is known as the rise/increase phase of the fashion life cycle. PeakA garment is said to enter the peak phase when you see it being worn by the masses or fashion followers among the masses. Due to the increase in demand, manufacturers resort to mass production of the garment. Along with mass production, manufacturers also produce different variations of the garment to capitalize on the garment's popularity. The style is the same, but the garment is now available at different outlets in variations at different price ranges. DeclineAfter being in the market for a while, the popularity of the garment begins to decline and the garment is now available as cheap imitations or knockoffs. The customer may wear the garment but may not be willing to buy at full price. At this stage, retailers sell the garment below the stated maximum retail price (MRP) by offering discounts or markdowns. The garment is available in abundance, but consumers no longer find it as desirable as when it was launched. Consequently, sales drop, marking the decline phase of the garment. Obsolescence/RejectionWith a decline in its popularity and sales, the garment slowly goes out of fashion. Due to the decline in sales and customer demand, the garment is heavily marked down. Sometimes, to clear the inventory, retailers sell a garment below its MRP. People reject the garment because they move on to newer fashions introduced on the market. The Applicability of the Fashion Life Cycle Understanding the fashion life cycle is essential for fashion professionals. All garments introduced in the market follow the same life cycle, although the duration of the cycle may differ. It is necessary to know the fashion life cycle of a garment to effectively price the garment. A garment is priced based on the stage of the fashion life cycle it is in. A newly introduced garment is priced keeping in mind the garment's cost of production and exclusivity. A garment that is in the peak stage of the fashion life cycle is available at different prices. Manufacturers decide the production volume based on a garment's fashion life cycle stage. They create cheaper variations of the garment in the decline stage of the fashion life cycle. The introduction of variations of a garment in the market also gives you an indication of whether the garment is being accepted or rejected. For example, a department store typically has different variations of a dress on sale in the rise or peak stage of the dress, not during the decline stage when it is losing its popularity. Key Influences on the Fashion Life Cycle The fashion life cycle and sales of a garment are affected by various factors, including social factors, the economy, and the season. Social FactorsFashion trends often receive a boost due to people who can afford to spend on high-end garments. The affluent class plays an instrumental role in the popularity and sales of a garment during its introductory phase. EconomyFashion trends are more easily sustained in a country with a properous and stable economy, because its people have more money to spend on fashion than people who live in a country with a poor or an unstable economy. easons Clothing styles change with the seasons. The fashion industry’s year is split into two main seasons—spring–summer and autumn–winter. It is further divided into four subseasons—spring, summer, autumn, and winter. The life cycle of a garment is linked to the season. With the coming of a new season, new garments suited for the season are introduced. The demand for the garments rises, peaks, and eventually drops with the coming of the next season. As the seasons change, the fashion from one season becomes obsolete in the next because the garments from the older season are no longer in demand. For example, sales of knitted jackets, pullovers, and woolen garments decline as spring sets in. Summary Every garment designed by the fashion industry goes through these five stages of the fashion life cycle: introduction, rise, peak, decline, and obsolescence. Understanding the fashion life cycle is important from a commercial perspective because garments are priced according to their stage in this cycle. Other commercial decisions such as creating variations of the garment are also based on the garment’s current stage in the fashion life cycle. The fashion life cycle is influenced by multiple socioeconomic factors and the seasons. These factors may affect the duration of the stages in the fashion life cycle as well as sales of a garment.
celinegirl
  • celinegirl
wait why would you tell that person they are wrong? when you wanted the answer.....
AlexanderPhantomhive
  • AlexanderPhantomhive
i chose d, and it was the incorrect answer,
AlexanderPhantomhive
  • AlexanderPhantomhive
sorry if i came off rude. i didnt mean it, @americansniper12
celinegirl
  • celinegirl
wait where are you taking this class?
AlexanderPhantomhive
  • AlexanderPhantomhive
school.
AlexanderPhantomhive
  • AlexanderPhantomhive
Plato
celinegirl
  • celinegirl
Oh okay! (:
AlexanderPhantomhive
  • AlexanderPhantomhive
:)

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